Master Email Marketing Best Practices for Unstoppable Engagement

Crafting Compelling Subject Lines

The subject line is your first impression and plays a critical role in determining whether your email gets opened. A compelling subject line should be concise, intriguing, and relevant to the reader. Studies show that subject lines with 6-10 words have the highest open rates². Personalization, such as using the recipient's name or referencing past interactions, can also significantly boost open rates.