Master Email Marketing Best Practices for Unstoppable Engagement

Segmentation and Personalization

Segmentation involves dividing your email list into smaller groups based on specific criteria, such as demographics or past behaviors. This allows for more targeted and personalized content, which can lead to higher engagement. According to research, segmented campaigns can result in a 760% increase in revenue³. By tailoring your message to the interests and needs of each segment, you can create more meaningful connections with your audience.