Master Email Marketing Best Practices for Unstoppable Engagement

Optimizing Email Design and Content

The design and content of your emails should be visually appealing and easy to read on all devices, especially mobile, as over 60% of emails are opened on mobile devices⁴. Use a clean layout with clear calls to action (CTAs) that guide the reader towards the desired action. Additionally, incorporating interactive elements like polls or videos can enhance engagement and provide valuable insights into your audience's preferences.